I am a Digital Transformation Leader with 15+ years of experience driving e-commerce growth across B2B, D2C and B2B2C. I’ve led high-impact initiatives for global brands including Coca-Cola, Heineken and Amazon, operating at the intersection of go to market strategy and digital innovation. My work across six countries has given me cultural fluency and the ability to build and lead international teams across Europe, Africa, North America and Asia-Pacific. I thrive in both greenfield and established environments, bridging legacy systems with future-resilient infrastructure and ensuring cross-border regulatory compliance. Known for aligning teams and influencing board-level buy-in, I balance long-term vision with hands-on execution — from shaping five-year strategies to delivering product launches. My approach combines commercial insight, adaptability and a team-first mentality to create scalable, profitable digital commerce solutions. If your organisation needs a commercially-focused leader to unlock digital transformation, let’s connect.