Ashley
Babazadeh
Director, Commercial Enablement
Los Angeles, Los Angeles County, California, United States
Email:
as******@barry-callebaut.com
Phone:
**********
About
Ashley
Babazadeh
I’m a Sales Operations, Enablement, and Customer Experience leader with 11 years of experience driving large-scale commercial transformation in global organizations. I specialize in turning complex, fragmented sales environments into simple, scalable, and customer-centric systems — aligning people, process, data, and technology to drive Salesforce adoption, pipeline/forecast reliability, and growth. Highlights include leading multiple Salesforce transformations, building global sales enablement strategies, launching integrated forecasting capabilities, and designing digital customer experiences that feel Amazon-like for B2B customers. My work has supported multi-region teams across North America, LATAM, and global markets, delivering measurable improvements in customer experience, pipeline health, and seller productivity. My leadership style is highly collaborative and change-driven — I focus on bringing teams along the journey, partnering cross-functionally with Sales, Finance, IT, Digital, and Strategy, and translating executive vision into executable operating models. I’m passionate about roles where I can lead at scale, build high-performing teams, and help organizations grow through better systems, better data, and better customer experiences.
Ashley Babazadeh work experience
11 positions- Barry Callebaut GroupApr 2026 – Present
Global Sales & Customer Enablement
Barry Callebaut GroupFeb 2025 – PresentCosta Mesa, California, United StatesCRM & Sales Excellence
Barry Callebaut GroupMar 2021 – Feb 2025Costa Mesa, California, United StatesDirector of Sales Operations & CRM
Color BrandsAug 2020 – Mar 2021Chicago, Illinois, United StatesSales Operations Manager
BooksyFeb 2017 – Apr 2020Chicago, ILNational Account Manager
BooksyMay 2016 – Feb 2017HybridCustomer Relations Manager
The Godfrey Hotel ChicagoJan 2014 – Jan 2016Chicago, IllinoisSenior Stylist | Operations Manager
Old Town Barber ShopJan 2013 – Jan 2016Chicago, Illinois, United StatesOperations Manager
The Godfrey Hotel ChicagoJan 2013 – Jan 2014Chicago, Illinois, United StatesFlight Attendant
American AirlinesJan 2012 – Jan 2013Chicago, IllinoisHairstylist
Tailor Barber CoJan 2008 – Jan 2012Chicago, Illinois, United States
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