Microsoft
Microsoft

Ashley

Babazadeh

Director, Commercial Enablement

Los Angeles, Los Angeles County, California, United States

Email:

as******@barry-callebaut.com

Phone:

**********

About

Ashley

Babazadeh

I’m a Sales Operations, Enablement, and Customer Experience leader with 11 years of experience driving large-scale commercial transformation in global organizations. I specialize in turning complex, fragmented sales environments into simple, scalable, and customer-centric systems — aligning people, process, data, and technology to drive Salesforce adoption, pipeline/forecast reliability, and growth. Highlights include leading multiple Salesforce transformations, building global sales enablement strategies, launching integrated forecasting capabilities, and designing digital customer experiences that feel Amazon-like for B2B customers. My work has supported multi-region teams across North America, LATAM, and global markets, delivering measurable improvements in customer experience, pipeline health, and seller productivity. My leadership style is highly collaborative and change-driven — I focus on bringing teams along the journey, partnering cross-functionally with Sales, Finance, IT, Digital, and Strategy, and translating executive vision into executable operating models. I’m passionate about roles where I can lead at scale, build high-performing teams, and help organizations grow through better systems, better data, and better customer experiences.

Ashley Babazadeh work experience

11 positions
  1. Barry Callebaut Group logo

    Director, Commercial Enablement

    Barry Callebaut Group
    Apr 2026 – Present
  2. Barry Callebaut Group logo

    Global Sales & Customer Enablement

    Barry Callebaut Group
    Feb 2025 – PresentCosta Mesa, California, United States
  3. Barry Callebaut Group logo

    CRM & Sales Excellence

    Barry Callebaut Group
    Mar 2021 – Feb 2025Costa Mesa, California, United States
  4. Color Brands logo

    Director of Sales Operations & CRM

    Color Brands
    Aug 2020 – Mar 2021Chicago, Illinois, United States
  5. Booksy logo

    Sales Operations Manager

    Booksy
    Feb 2017 – Apr 2020Chicago, IL
  6. Booksy logo

    National Account Manager

    Booksy
    May 2016 – Feb 2017Hybrid
  7. The Godfrey Hotel Chicago logo

    Customer Relations Manager

    The Godfrey Hotel Chicago
    Jan 2014 – Jan 2016Chicago, Illinois
  8. Senior Stylist | Operations Manager

    Old Town Barber Shop
    Jan 2013 – Jan 2016Chicago, Illinois, United States
  9. The Godfrey Hotel Chicago logo

    Operations Manager

    The Godfrey Hotel Chicago
    Jan 2013 – Jan 2014Chicago, Illinois, United States
  10. American Airlines logo

    Flight Attendant

    American Airlines
    Jan 2012 – Jan 2013Chicago, Illinois
  11. Hairstylist

    Tailor Barber Co
    Jan 2008 – Jan 2012Chicago, Illinois, United States

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