Dynamic and results-oriented business leader with 14 years of progressive experience in the Fast-Moving Consumer Goods (FMCG) industry. Proven track record in steering commercial development, marketing, and operations for industry leaders such as Procter & Gamble and FrieslandCampina. Currently, as the Head of Channel and Category Development at FrieslandCampina North Africa, I oversee a robust P&L, driving revenue growth strategies and operational excellence.