I build Revenue Growth strategies that get executed. My focus is simple: align Pricing, Trade Investment, and Customer Incentives so commercial teams can deliver results in the market and not just on paper. I’ve led NRM transformations across Europe, turning frameworks into frontline execution in complex, matrix organizations. I work across silos. Marketing, Sales, Finance, Data Science — I bring them together to embed NRM into how they operate. I design tools, but more importantly, I make sure people adopt them. Capability building is always at the core. With experience at Unilever, PepsiCo, and in strategic advisory roles, I combine technical know-how (AI/ML tooling) with a practical, operator’s mindset. I don’t do innovation for the sake of it. I build what helps teams win. If you are working on RGM transformation and believe execution matters as much as strategy, let's connect.