I love food, I’ve always loved food and I’ve always enjoyed working with people, so the very natural move into sales within the food industry began back in 2004. Much has happened along the way but the path I have taken has been led by definitive personal choices, ethics and values. Provenance has always been key for me as a consumer and perhaps even more so as a sales professional. Having belief in who you are and what you represent is crucial in forging longstanding relationships and I believe that is proven within my career and the choices I have made. The fast paced environment of FMCG, managing multiple national accounts and people has enabled me to multi task efficiently and effectively in a constantly changing environment. Account management has always been an important part of my journey through Foodservice, building rapport, aligning strategy, successfully implementing JBP’s, NPD, own label projects, marketing strategies, promotional programmes, negotiating terms and working with operations to drive sales on the ground. Ultimately it’s all about seeing results- winning new business, growing existing business and retaining business, it is what I do best, I love a challenge but more importantly I love to be able to provide a solution for my customer. Understanding what the end goal is and being able to work out how we get there, together. This outlook is something I try to share with the teams I have managed, relationships are the driving force of business and in these isolated times maintaining and nurturing relationships is crucial- both internally and externally.