As Region Head East-Food Service at McCain Foods since October 2021, I oversee operations across 13 states, focusing on concentrated stock management, the development and implementation of marketing plans, and expanding new markets. My role is central to driving growth and operational efficiency within the food service segment, aligning with the company’s strategic objectives. With 16.5 years at McCain Foods and over 19 years in the FMCG sector, I bring a strong foundation in market development, sales management, and distribution strategies. My work is driven by a commitment to enabling teams to perform at their best, fostering a culture of collaboration and results-oriented performance.