Sales Intelligence and Commercial Management leader with over 12 years of experience in FMCG, supporting national sales operations and executive leadership. I specialize in transforming data into strategic insights, strengthening commercial decision-making, and ensuring excellence in sales execution and merchandising at scale. Over the past years, I have led nationwide teams, implemented commercial technologies, and restructured sales intelligence functions to increase productivity and performance. My background includes: • Leading large Merchandising and Field Execution teams (500+ promoters) • Building and governing Sales Intelligence and BI structures • Implementing ERP, Sales Force Automation, and BI platforms • Managing commercial KPIs, S&OP processes, and GTM strategies • Driving productivity, cost control, and distributor excellence programs I thrive in environments that demand data-driven leadership, cross-functional collaboration, and scalable commercial strategies.