Commercial & Trade Marketing Director with more than 15 years of experience in FMCG industry. Used to manage and motivate Sales teams, Strategic decision making as a member of the Steering Comitee as well as in negotiation with the Distribution in highly competitive environments. Having directed the Impulse Channel with a team of more than 80 people, as well as having been responsible of the management of the Top Accounts in the Organized Channel in companies such as Bimbo, Pepsi and Chupa Chups allows me to have a global vision of the opportunities and challenges in the commercial field. High capacity to face challenges with a high level of optimism and resilience before critical situations (ERE 2015). Thanks to a great analytical capacity, transversal vision and a high level of creativity allows me understand the needs of different "Partners" both Internal and External "and thus be able to search"win-win" strategies. Bachelor and Master in Business Administration and Management from ESADE with a high level of English and Italian.