EXECUTIVE SUMMARY FMCG commercial leader with 20+ years driving revenue growth across 7 countries in MENA and Central Asia. I’ve managed P&L up to $350M, led organizations of 400+, and delivered consistent double-digit growth across Modern Trade, Traditional Trade, and Distributor channels.🏆 GCC Sales Excellence Cup Winner — 2023 (BRF, best Share of Shelf, Distribution & Market Share across GCC)📈 $500K trade investment saving while delivering double-digit sales growth + 2.9% market share gain🌍 7 countries: Oman, Kazakhstan, Turkey, KSA, Qatar, Bahrain, KuwaitWhat I bring:→ Full P&L ownership at country and regional level→ National & key account management (Tesco, Carrefour, Lulu, Nesto,TSC, Viva ,BIM)→ RTM design, distributor development, trade marketing→ Team leadership: built and developed teams from 15 to 400+Previously: BRF Brazil Foods (Oman) • Coca-Cola Bottlers CCI (Turkey & Kazakhstan) • Sadafco (KSA)📍 Based in Oman | Open to relocation globally | Available immediatelyCORE COMPETENCIES & KEYWORDSModern Trade (MT) Sales Strategy • Key Account Management (KAM) • Trade Marketing • P&L Management • Revenue Growth Management (RGM) • Route-to-Market (RTM) Design • Distributor Management • Category Management • Shopper Marketing • Pricing & Promotion Strategy • Business Development • Perfect Store Execution • Market Share Expansion • Channel Strategy (MT / TT / On-Premise) • Budget Planning & Management • Cross-functional Leadership • Team Coaching & Development • GCC / MENA / CIS Markets • BDA & JBP Negotiation • Share of Shelf Optimization