My professional career began in 2000. Since then I have been developing within the FMCG industry. I developed in the FMCG industry through the In Home channel (TT and KA), and after a few years I switched to the Out of Home channel, from my perspective it was a good decision. The OOH channel changes faster and provides more opportunities for the constant development of experience and knowledge that I have developed through various B2B and B2C roles and positions (sales, trade marketing, marketingdevelopment, project management) and through many projects with a focus on the development of beverage and confectionery categories.