Systemic and strategic vision of the consumer goods market. Exceptional skills in People Management, focusing on developing high-performance teams. Experience in expansion processes, M&A and startups. Highly skilled in the innovative and creative planning and organization of Sales Departments. Business Unit/Branch Management, developing major brands, channels and categories. Leadership of Trade Marketing and Merchandising innovation and product launches Proven expertise in resizing sales forces, adjusting product portfolio by channel and region, to ensure productivity and profitability. Development, implementation and control strategies for small retail and self-service sales points to maximize business development opportunities. Experience in the implementation and use of analytical tools and Business Intelligence (BI) driven decision making, Integrated Management Systems (ERP), Route Management (SGR), Budget Management (Prophix), BW and SAPR3.