Microsoft
Microsoft

Lamarck

Philippe Melo

Commercial Intelligence Manager

Email:

la******@pifpaf.com.br

Phone:

**********

About

Lamarck

Philippe Melo

Leader focused on transforming and optimizing revenue systems, as well as scaling commercial intelligence in high-growth companies. Results-oriented professional with extensive experience in Revenue Operations, Business Intelligence, and Pricing. With a hybrid background in STEM, humanities, and technology (Law + Analytics) and a strong execution bias (DISC-D), I turn complex data into strategic levers that maximize operating margins. Key Recent Achievements ✅ BI Dashboards – Implemented an integrated Power BI + SAP HANA ecosystem with real-time visibility on 97 % of commercial KPIs, including a margin simulator for instant order analysis, enabling 30 % faster, customer-focused decision-making. ✅ Daily Sales Forecasting (SARIMAX + Generative AI) – Configured models to deliver daily revenue forecasts with 98 % accuracy, underpinning cash-flow projections and procurement decisions. ✅ Data-Driven Pricing – Developed a multichannel pricing model adjusted by customer segment and region, driving a +15 % increase in margins through weekly elasticity- and commodity-based adjustments. ✅ Sales Compensation Restructuring – Rolled out a new commission model with 95 % adoption in six months, shifting the sales mix toward higher-margin products and aligning incentives with strategic performance. ✅ Commercial Excellence – Overhauled processes for an 800+ strong sales force, standardizing 85 % of operations and cutting the approval cycle for investments and incentives by 70 % via Power Automate. ✅ Executive Storytelling for C-Level & Board – Crafted strategic narratives that translate complex data analyses into actionable recommendations, accelerating the approval of high-impact initiatives. Operating Philosophy 🔹 Applied Growth Mindset – Leverage Carol Dweck’s frameworks to turn high-pressure environments into continuous innovation labs. 🔹 Vulnerable Leadership – Embrace Brené Brown’s principles to build antifragile teams where failure is accepted and iteration is the norm. 🔹 Strategic Multipotentiality – Combine Law, BI, and Operations to uncover unique angles for plugging revenue leaks and boosting sales-team efficiency. Commercial Excellence | Revenue Intelligence | Strategic Revenue Architect | AI-Powered | Pricing Expert

Lamarck Philippe Melo work experience

14 positions
  1. Pif Paf Alimentos logo

    Commercial Intelligence Manager

    Pif Paf Alimentos
    Mar 2025 – PresentBelo Horizonte, Minas Gerais, Brasil
  2. Pif Paf Alimentos logo

    Coordenador de Inteligência Comercial

    Pif Paf Alimentos
    Sep 2022 – May 2025Belo Horizonte, Minas Gerais, Brasil
  3. Pif Paf Alimentos logo

    Coordenador de Pricing

    Pif Paf Alimentos
    Mar 2022 – Sep 2022Belo Horizonte, Minas Gerais, Brasil
  4. Pif Paf Alimentos logo

    Pricing Specialist

    Pif Paf Alimentos
    Feb 2021 – Mar 2022Belo Horizonte, Minas Gerais, Brasil
  5. Tangará logo

    Business Analyst Coordinator

    Tangará
    Sep 2020 – Feb 2021Belo Horizonte, Minas Gerais, Brasil
  6. Tangará logo

    Business Analyst

    Tangará
    Aug 2018 – Sep 2020Brazil
  7. Confrapar logo

    Financial Analyst

    Confrapar
    Dec 2017 – Apr 2018Brazil
  8. Confrapar logo

    Trainee

    Confrapar
    Mar 2017 – Dec 2017Belo Horizonte Area, Brazil
  9. Confrapar logo

    Intern

    Confrapar
    Dec 2016 – Mar 2017Belo Horizonte e Região, Brasil
  10. Students For Liberty logo

    Member of the Brazilian Executive Board

    Students For Liberty
    Dec 2014 – Jun 2016Brasil
  11. Álamo Tecnologia logo

    Summer Job - Full Stack System Developer

    Álamo Tecnologia
    Dec 2015 – Mar 2016Belo Horizonte e Região, Brasil
  12. GVM | Guimarães & Vieira de Mello Advogados logo

    Legal Intern

    GVM | Guimarães & Vieira de Mello Advogados
    Apr 2015 – Nov 2015Belo Horizonte e Região, Brasil
  13. Álamo Tecnologia logo

    Software Developer - Trainee

    Álamo Tecnologia
    Jul 2013 – Apr 2015Belo Horizonte e Região, Brasil
  14. Local Coordinator

    Students For Liberty
    Jul 2013 – Dec 2014Belo Horizonte e Região, Brasil