Lamarck
Philippe Melo
Commercial Intelligence Manager
Email:
la******@pifpaf.com.br
Phone:
**********
About
Lamarck
Philippe Melo
Leader focused on transforming and optimizing revenue systems, as well as scaling commercial intelligence in high-growth companies. Results-oriented professional with extensive experience in Revenue Operations, Business Intelligence, and Pricing. With a hybrid background in STEM, humanities, and technology (Law + Analytics) and a strong execution bias (DISC-D), I turn complex data into strategic levers that maximize operating margins. Key Recent Achievements ✅ BI Dashboards – Implemented an integrated Power BI + SAP HANA ecosystem with real-time visibility on 97 % of commercial KPIs, including a margin simulator for instant order analysis, enabling 30 % faster, customer-focused decision-making. ✅ Daily Sales Forecasting (SARIMAX + Generative AI) – Configured models to deliver daily revenue forecasts with 98 % accuracy, underpinning cash-flow projections and procurement decisions. ✅ Data-Driven Pricing – Developed a multichannel pricing model adjusted by customer segment and region, driving a +15 % increase in margins through weekly elasticity- and commodity-based adjustments. ✅ Sales Compensation Restructuring – Rolled out a new commission model with 95 % adoption in six months, shifting the sales mix toward higher-margin products and aligning incentives with strategic performance. ✅ Commercial Excellence – Overhauled processes for an 800+ strong sales force, standardizing 85 % of operations and cutting the approval cycle for investments and incentives by 70 % via Power Automate. ✅ Executive Storytelling for C-Level & Board – Crafted strategic narratives that translate complex data analyses into actionable recommendations, accelerating the approval of high-impact initiatives. Operating Philosophy 🔹 Applied Growth Mindset – Leverage Carol Dweck’s frameworks to turn high-pressure environments into continuous innovation labs. 🔹 Vulnerable Leadership – Embrace Brené Brown’s principles to build antifragile teams where failure is accepted and iteration is the norm. 🔹 Strategic Multipotentiality – Combine Law, BI, and Operations to uncover unique angles for plugging revenue leaks and boosting sales-team efficiency. Commercial Excellence | Revenue Intelligence | Strategic Revenue Architect | AI-Powered | Pricing Expert
Lamarck Philippe Melo work experience
14 positions- Pif Paf AlimentosMar 2025 – PresentBelo Horizonte, Minas Gerais, Brasil
Coordenador de Inteligência Comercial
Pif Paf AlimentosSep 2022 – May 2025Belo Horizonte, Minas Gerais, BrasilCoordenador de Pricing
Pif Paf AlimentosMar 2022 – Sep 2022Belo Horizonte, Minas Gerais, BrasilPricing Specialist
Pif Paf AlimentosFeb 2021 – Mar 2022Belo Horizonte, Minas Gerais, BrasilBusiness Analyst Coordinator
TangaráSep 2020 – Feb 2021Belo Horizonte, Minas Gerais, BrasilBusiness Analyst
TangaráAug 2018 – Sep 2020BrazilFinancial Analyst
ConfraparDec 2017 – Apr 2018BrazilTrainee
ConfraparMar 2017 – Dec 2017Belo Horizonte Area, BrazilIntern
ConfraparDec 2016 – Mar 2017Belo Horizonte e Região, BrasilMember of the Brazilian Executive Board
Students For LibertyDec 2014 – Jun 2016BrasilSummer Job - Full Stack System Developer
Álamo TecnologiaDec 2015 – Mar 2016Belo Horizonte e Região, BrasilLegal Intern
GVM | Guimarães & Vieira de Mello AdvogadosApr 2015 – Nov 2015Belo Horizonte e Região, BrasilSoftware Developer - Trainee
Álamo TecnologiaJul 2013 – Apr 2015Belo Horizonte e Região, BrasilLocal Coordinator
Students For LibertyJul 2013 – Dec 2014Belo Horizonte e Região, Brasil

