As the AI Lead for Commercial Digital Transformation at McCain Foods, I contribute to the integration of Artificial Intelligence (AI) solutions across global marketing efforts. By collaborating with marketing, data, and engineering teams, our initiatives focus on piloting and scaling AI tools to enhance operational efficiency, quality, and commercial outcomes. With over 15 years of experience, including more than eight years at McCain Foods, I have developed expertise in digital marketing, campaign execution, and leveraging emerging AI technologies. My passion lies in transforming innovative AI capabilities into practical tools that drive brand growth, strengthen equity, and optimize marketing performance on a global scale.