Sales Executive with years of experience at SAFCO International Trading Co. L.L.C., specializing in the Food Service Division and serving as a Dairy Category Coordinator. I have a strong track record in B2C & B2B sales, category management, and strategic account development within the foodservice industry. In my dual role, I’ve led sales efforts and coordinated the full lifecycle of dairy products, from sourcing and pricing to promotion and inventory control. I played a key part in driving record-breaking performance in 2022, earning recognition for excellence in Lactalis Foodservice — a milestone that highlighted my ability to grow the category through market insight, relationship building, and execution. My core strengths include negotiation, client relationship management, product knowledge, and sales forecasting. I’m committed to delivering value to clients in the HORECA sector and continuously seek to improve operational efficiency and customer satisfaction.