Senior Business Leader, Financial and Marketing expert with more than 20 years of experience as executive in major global companies, such as Philip Morris, AmBev, ICI Paints, Carrefour, Publicis Group and Oliver Agency. Responsible for leading strategic planning and supporting in business decisions, innovation platforms and mass communications through business and consumer insights in Brazil and Latin America Region for the following clients; Unilever, Natura, McDonalds, BMW, Polenghi, Livraria Saraiva, Dotz, SOS Mata Atlantica, Instituto Acatú among others. Experience as both Client and Retailer in calendar promotions for end users and point of sales activation.