Commercial Director and FMCG executive with 20+ years of experience and a distinctive dual perspective gained on both sides of the value chain: Retail and Industry. Career spanning senior roles in Sales, Trade Marketing, Revenue Growth Management, S&OP, Key Account Management, Buying and Category Management, combining a deep understanding of retailers’ priorities with strong manufacturer-side commercial leadership. Strategic, pragmatic and highly results-oriented leader, with a track record in P&L leadership, business transformation, channel creation, strategic customer development and complex negotiations. Experienced in building and developing high-performing teams and translating long-term vision into disciplined execution, with full P&L responsibility for businesses approaching €100M, business scopes up to €500M and international leadership across Italy, Spain and Portugal.