I am a commercial and business leader with 16+ years of experience growing FMCG, food service, beverage, and hospitality businesses across Indonesia. As Country Manager at McCain Foods Indonesia, I lead the country’s commercial direction, business performance, market expansion, distribution strategy, and organizational capability building. My experience spans national sales leadership, B2B, HORECA, modern trade, key accounts, and multi-distributor management across global brands including McCain Foods, Nespresso, Multi Bintang, Perfetti Van Melle, Red Bull, Danone Aqua, and Dima Group. I specialize in building scalable route-to-market models, entering new territories, strengthening strategic customer partnerships, improving sales execution, and developing high-performing commercial teams. I combine field execution with data-driven decision-making to improve growth, availability, profitability, and long-term customer value. I am open to connecting with leaders and partners working on FMCG growth, food-service expansion, distribution transformation, and commercial excellence in Indonesia and Southeast Asia. I believe sustainable growth comes from disciplined execution, strong partnerships, and teams that are empowered to win in the market.