Rehab
M. Salaheldin
Senior Retail Sales Manager MENA
Email:
re******@mccain.com
Phone:
**********
About
Rehab
M. Salaheldin
An internationally-experienced and proven achiever with more than 20 years of leadership experience as the head of one of the biggest firms in the Fast-Moving Consumer Goods (FMCG) sector and dominated by key leadership roles in blue-chip multi-nationals. My experience includes Commercial lead, senior business development and brand building supported by a strong ability to drive growth and innovation strategies in a variety of markets across the world. At the UN, my strategic understanding and business acumen have led to major market expansions, through an ability to spot or identify new market opportunities and a style that believed in dealing with stakeholders dynamically. This has allowed quickened sales development and long-term maintenance of business prosperity in a variety of brands and cultural settings. I perform best in the B2C setting, where global planning is combined with operating in the market to achieve results. A survivor and a tactic of propulsion, my style of leadership is included, decisive (depends on executing perfect services and ownership up to the final mile). I love to develop and grow winning teams to achieve not just goal but also surpassing the strategic goals of the organization. AREAS OF EXPERTISE Sales/KA management Distributors management Business development Sales channel strategies and growth Market/Business Trend Analysis Promotional Events Planning/Coordination Sales Forecasting & Growth Planning Cross-functional Team Leadership Competitive Market Knowledge Cross-cultural Experience New Products Launch Trade Marketing Consumer insights & shopper marketing Communication & Interpersonal Relation Key customer management.
Rehab M. Salaheldin work experience
8 positions- McCain FoodsApr 2026 – PresentUnited Arab Emirates
Channel Business Manager EMEA
Lamb Weston EMEASep 2023 – Mar 2026United Arab EmiratesSenior Business Development Manager MEA
Lamb Weston EMEASep 2019 – Aug 2023Dubai Media City, Dubai, United Arab EmiratesHead of Modern Trade Middle East
FrieslandCampinaAug 2015 – Aug 2019Dubai - UAEMarket Development Manager
FrieslandCampinaFeb 2015 – Jul 2015Upper GulfSales & Trade Marketing Manager
ALI BIN ALIJun 2012 – Jan 2015Doha - QatarChannel Category Sales Development Manager (KUW - QAT - BAH)
NESTLEJan 2008 – May 2012Consumer Services Manager (KUW - QAT- BAH - OMAN)
NESTLEJan 2003 – Dec 2007

