With nearly 30 years’ combined experience as both a professional chef and commercial sales leader, I bring a unique blend of culinary expertise and strategic business insight to the food industry. Starting my career in professional kitchens gave me a deep understanding of ingredients, innovation, and the operational pressures chefs face every day — knowledge that now underpins how I work with customers and commercial teams across the foodservice sector. Today I specialise in driving business growth within foodservice and B2B channels, combining strong commercial leadership with a collaborative approach to category development. I work closely with procurement teams, chefs, and senior stakeholders to identify operational challenges, introduce innovative NPD, and deliver sourcing solutions that are both scalable and commercially effective. At Oakfield Foods, part of a £300m+ global food business, I lead the Foodservice channel, helping drive growth across proteins and value-added products for some of the UK’s most recognisable foodservice brands. My focus is on strengthening customer partnerships, unlocking new opportunities, and ensuring we remain competitive in a fast-moving and cost-sensitive market. I am a commercially driven senior sales leader with a proven track record of delivering predictable, profitable growth across foodservice and wholesale channels. My experience includes P&L ownership, pricing architecture, strategic account development, and building high-performing commercial teams. What drives me is simple: building strong, long-term partnerships and helping customers succeed. Whether through smarter sourcing, new menu innovation, or navigating market challenges, I thrive on creating solutions that add genuine value for customers and the businesses I represent.