Microsoft
Microsoft

Shelby

Vansickle

Commercial Enablement Manager

Email:

sh******@mccain.com

Phone:

**********

About

Shelby

Vansickle

Commercial and marketing leader with 10+ years of experience driving growth, strategy, and execution across Canada's CPG, retail, foodservice, agri-food, and non-profit sectors.Experienced in translating market insights into commercial strategies, customer growth initiatives, and channel programs that align stakeholder priorities with business objectives. Brings expertise in strategic planning, brand and portfolio management, relationship-building, and cross-functional collaboration in complex environments.Key Expertise:• Commercial Strategy & Execution | Channel & Customer Growth | Brand & Portfolio Management• Data Analytics & Market Insights (NielsenIQ, Technomic) | Strategic & Operational Planning• Stakeholder Engagement & Partnership Development | Budget & Resource Management | Program DevelopmentWith a Master of Science in Strategic Marketing Communications from Fordham University (GPA 4.0), I combine analytical thinking with practical execution to solve business challenges and deliver meaningful results. I thrive on building strong partnerships, navigating complexity, and turning insights into action.Let’s connect to share ideas, explore opportunities, and discuss ways to create meaningful impact.

Shelby Vansickle work experience

6 positions
  1. McCain Foods logo

    Commercial Enablement Manager

    McCain Foods
    Apr 2026 – PresentToronto, Ontario, Canada
  2. Canada Beef logo

    Senior Director, Channel Marketing

    Canada Beef
    Dec 2022 – Apr 2026Mississauga, ON
  3. Strategic Business Consultant

    Independent Consultant
    Jan 2022 – Dec 2022Toronto, Ontario, Canada
  4. I-D Foods Corporation / La corporation des aliments I-D logo

    Brand Manager | Associate Product Manager

    I-D Foods Corporation / La corporation des aliments I-D
    Mar 2018 – Jan 2022Etobicoke, ON
  5. BrandSpark® logo

    Research Analyst

    BrandSpark®
    Jan 2016 – Sep 2017Toronto, ON
  6. Senior Research Associate | Research Associate

    Actionable Market Research Limited
    Aug 2014 – Dec 2015London, ON