Shelby
Vansickle
Commercial Enablement Manager
Email:
sh******@mccain.com
Phone:
**********
About
Shelby
Vansickle
Commercial and marketing leader with 10+ years of experience driving growth, strategy, and execution across Canada's CPG, retail, foodservice, agri-food, and non-profit sectors.Experienced in translating market insights into commercial strategies, customer growth initiatives, and channel programs that align stakeholder priorities with business objectives. Brings expertise in strategic planning, brand and portfolio management, relationship-building, and cross-functional collaboration in complex environments.Key Expertise:• Commercial Strategy & Execution | Channel & Customer Growth | Brand & Portfolio Management• Data Analytics & Market Insights (NielsenIQ, Technomic) | Strategic & Operational Planning• Stakeholder Engagement & Partnership Development | Budget & Resource Management | Program DevelopmentWith a Master of Science in Strategic Marketing Communications from Fordham University (GPA 4.0), I combine analytical thinking with practical execution to solve business challenges and deliver meaningful results. I thrive on building strong partnerships, navigating complexity, and turning insights into action.Let’s connect to share ideas, explore opportunities, and discuss ways to create meaningful impact.
Shelby Vansickle work experience
6 positions- McCain FoodsApr 2026 – PresentToronto, Ontario, Canada
Senior Director, Channel Marketing
Canada BeefDec 2022 – Apr 2026Mississauga, ONStrategic Business Consultant
Independent ConsultantJan 2022 – Dec 2022Toronto, Ontario, CanadaBrand Manager | Associate Product Manager
I-D Foods Corporation / La corporation des aliments I-DMar 2018 – Jan 2022Etobicoke, ONResearch Analyst
BrandSpark®Jan 2016 – Sep 2017Toronto, ONSenior Research Associate | Research Associate
Actionable Market Research LimitedAug 2014 – Dec 2015London, ON

