𝐒𝐫. 𝐀𝐫𝐞𝐚 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐅𝐌𝐂𝐆 𝐒𝐚𝐥𝐞𝐬 & 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐋𝐞𝐚𝐝𝐞𝐫 | 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 & 𝐂𝐑𝐌 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 | 19+ 𝐘𝐞𝐚𝐫𝐬 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐢𝐧 𝐆𝐓, 𝐌𝐓 & 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 Dynamic and results-driven Senior Area Sales Manager with 19+ years of leadership in FMCG sales, distribution, and business development, driving revenue growth and market expansion across diverse geographies. Currently spearheading sales operations for 12 states in the East Zone at McCain Foods (I) Pvt. Ltd., with a proven record of delivering sustained growth, building high-performing teams, and achieving market leadership. My career spans industry-leading organizations including Coca-Cola India, Hindustan Coca-Cola Beverages, Danone, Marico, Unilever, Parle Products, and Luxor Writing Instruments, where I have consistently exceeded sales targets, expanded distribution footprints, and strengthened brand presence in highly competitive markets. I bring extensive expertise in General Trade, Modern Trade, and E-Commerce sales channels, combined with a strong command over supply chain & stock management, CRM, go-to-market strategy, brand activation, and channel/distribution management. With a track record of appointing and managing 130+ sub-distributors across regions, I have demonstrated the ability to maximize reach while ensuring operational excellence. Recognized multiple times as Best ASM & Best Region Performer, I have successfully launched new products, optimized credit-to-cash cycles, reduced market damage, and introduced innovative sales strategies that boosted profitability and operational efficiency. My leadership style emphasizes team building, training, retention, and performance management, resulting in the lowest attrition rates and highly motivated sales forces. 𝐊𝐞𝐲 𝐀𝐫𝐞𝐚𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: ✔ Sales & Marketing Strategy | ✔ Revenue Growth & Market Expansion | ✔ Distribution & Channel Management ✔ P&L & Credit Control | ✔ Key Account Management | ✔ FMCG Business Development ✔ Supply Chain & Stock Management | ✔ Strategic Planning & Execution | ✔ Team Leadership & Training I am passionate about leveraging my deep FMCG expertise to drive business growth, expand market share, and deliver measurable value to organizations of repute.