FMCG and Trade Marketing professional with experience in brand execution, retail visibility, nationwide campaign management, and sales account management at Juhayna Food Industries. Currently working as a Sales Account Manager – HORECA, responsible for managing Juhayna’s restaurant and café accounts, building customer relationships, and supporting sales growth within the HoReCa channel. Over the past 8 months, I have contributed to and managed large-scale trade marketing initiatives, strengthening Juhayna’s in-store presence and brand visibility across Modern Trade and Traditional Trade channels throughout Egypt. My experience includes managing nationwide retail executions, coordinating multi-agency projects, and collaborating closely with Marketing, Procurement, Finance, and Sales teams to deliver business and brand objectives. I have contributed to and executed high-impact seasonal and product launch campaigns, including Juhayna’s 2026 Ramadan campaign and the Labneh Flavours product launch, ensuring strong retail visibility and consistent brand execution across key accounts and regions. I have worked extensively on in-store branding, retail visibility strategies, and campaign implementation, overseeing multiple projects simultaneously while maintaining brand standards and execution quality. Through developing structured tracking and reporting systems, I have supported efficient project monitoring and streamlined execution follow-up across nationwide installations. Prior to Juhayna, I developed experience in marketing, artist management, and startup growth, building a strong foundation in content strategy, brand development, and project coordination. These experiences strengthened my adaptability, creativity, and ability to manage fast-paced projects across diverse industries. With a background in International Business, I bring a combination of commercial awareness, sales, project management, and cross-functional collaboration skills, with a strong focus on execution excellence, customer relationships, operational efficiency, and delivering measurable impact.